The Fourth Column

One column is a feed, two provides options, and three makes a grid. Your beautifully curated grid. Now Instagram wants to add a fourth column, smashing that grid to pieces! As with breaking the fourth wall on tv, the forth column represents a jarring, yet exciting change to the platform’s visual setup. Thus far the […]

The worlds of sport and entertainment have a symbiotic relationship, our re-brand is a reflection of this.

Are messaging apps the new bar stools?

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Shane O’Sullivan, Head of the Global Content network at PRISM. One of the best things about working for a sports marketing company like PRISM is analysing how fans and audiences are […]

Will Snapchat kill TV sports coverage?

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Ciaran Mulvihill from PRISM’s London office. Snapchat, the once quirky app for pulling funny faces, is now a Goliath in real-time consumer interaction. Its rise has been driven by 18-35-year-olds and […]

The Jekyll and Hyde of offsites

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Adrian Higgins at the Ford Content Factory. Ever heard of this guy, Deacon Brodie? Just a Google search away, Brodie was a Scottish cabinet-maker and councillor, though this was not how […]

Would Red Bull’s Content Strategy Work for Other Brands?

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Dan Anslow at PRISM’s London office Having recently discovered that Red Bull TV is available on any connected device, I’ve been gorging myself on great quality action sport stories. It’s […]

Why Your Brand Needs a Purpose

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Tajdar O. Chaudry from the Ford Content Factory in Bangkok. As individuals, we often struggle to find the purpose in our lives. In its pursuit, we start associating with a set of […]

Content[ed.]: January’s Best Branded Content

Content[ed.]: an overview of some of the latest and greatest in content creation. We applaud the benchmark breakers, berate the boring and confer over the opinion splitters, all in good heart and sometimes with a bit humour. JANUARY 2017 We’re fortunate to be in an industry where creativity has to be at the core of […]

Are Brands Losing Faith in the Super Bowl?

This Sunday the Atlanta Falcons meet the New England Patriots in Super Bowl 51. It’s one of the most-watched sporting events in the world (115 million Americans tuned in last year) and a place for brands to wheel out their most impressive, splashy TV commercials. According to Variety, Fox (the broadcaster that owns the rights […]

PRISM’s ESA Shortlist Explained

Next week the winners of the European Sponsorship Association’s Excellence Awards are announced. PRISM has been shortlisted for seven awards – more than any other agency and more awards than we’ve ever been up for in a single day. The projects come from many different departments of our diverse business, so here’s a primer to […]