The Fourth Column

One column is a feed, two provides options, and three makes a grid. Your beautifully curated grid. Now Instagram wants to add a fourth column, smashing that grid to pieces! As with breaking the fourth wall on tv, the forth column represents a jarring, yet exciting change to the platform’s visual setup. Thus far the […]

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The worlds of sport and entertainment have a symbiotic relationship, our re-brand is a reflection of this.

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Will Snapchat kill TV sports coverage?

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Ciaran Mulvihill from PRISM’s London office.   Snapchat, the once quirky app for pulling funny faces, is now a Goliath in real-time consumer interaction. Its rise has been driven by 18-35-year-olds and […]

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The Jekyll and Hyde of offsites

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Adrian Higgins at the Ford Content Factory. Ever heard of this guy, Deacon Brodie? Just a Google search away, Brodie was a Scottish cabinet-maker and councillor, though this was not how […]

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Why Your Brand Needs a Purpose

This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Tajdar O. Chaudry from the Ford Content Factory in Bangkok. As individuals, we often struggle to find the purpose in our lives. In its pursuit, we start associating with a set of […]

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