Next week the winners of the European Sponsorship Association’s Excellence Awards are announced. PRISM has been shortlisted for seven awards – more than any other agency and more awards than we’ve ever been up for in a single day.
The projects come from many different departments of our diverse business, so here’s a primer to what’s up for which awards, and the work that’s being recognized…
Our work with SUBWAY on its sponsorship of the Helping Hearts 5k run series is being recognized in the Community Sponsorship category and the Mass Participation category. The challenge was to create a unique and enjoyable experience for participants and create standout from other running events. The 2016 series smashed targets, with an average 1,187 family participants per event and reach for the race series of 3.4 million on Facebook and Twitter.
PRISM’s SUBWAY team won more plaudits with a shortlist in the Sports Sponsorship Award for their work on SUBWAY’s sponsorship of Liverpool FC, namely the Late for Training content, Breakfast with Kloop series, and through SUBWAY’s Training Day campaign. Most of us will be familiar with this work – it’s some of the best content PRISM has created – but check these videos if you want a refresher. The PR and digital element of this work alone created a reach of 35 million with 5.5 million video views for SUBWAY, off the back of a social spend of just 20,000 euros.
PRISM’s client Aston Martin has been shortlisted for Best Newcomer to Sponsorship for its work with Red Bull. The extraordinary collaboration was the result of PRISM’s deep connections with both companies and saw Aston Martin’s iconic wings emblazoned on Red Bull’s Formula One cars throughout the 2016 season and the two brands collaborating on the development of the AM_RB 001 hypercar.
Also in F1, PRISM’s work on the INFINITI Engineering Academy has been shortlisted for Best use of Sponsorship across Multiple Markets. This project truly draws on PRISM’s global footprint to deliver a mixture of digital engagement, events management, strategy and PR, and has generated earned media coverage across the world – 462 articles and counting, reaching 400 million readers – plus multi-million Twitter views and 100% increase in applications to the programme, year on year.
In the Best Use of Innovation category, PRISM’s Global Celebrity Index has reached the shortlist. This proprietary tool helps brands evaluate their global celebrity ambassadors and select which offer them the greatest potential to meet their business needs. If you’re not familiar with the tool, find out more here.
The ESA awards also have a special category this year recognising agencies with superior development programmes for staff. PRISM’s up for this for the work that our HR department does to onboard staff, help us learn and develop, and instill a defining culture across our teams.
There’s fierce competition across all categories from agencies such as Fuse, Octagon, Mediacom, Bauer, Leo Burnett and Havas, working for brands such as O2, McDonald’s, Vodafone, Prudential, Colgate, Nissan and Jaguar.
In the spirit of sportsmanship we wish them all the best of luck. Stay tuned for results next week, or watch our Twitter feed on the night of Thursday, February 9, for live updates from the ceremony.