This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Shane O’Sullivan, Head of the Global Content network at PRISM. One of the best things about working for a sports marketing company like PRISM is analysing how fans and audiences are […]Read More Are messaging apps the new bar stools?
Content[ed.]: an overview of some of the latest and greatest in content creation. We applaud the benchmark breakers, berate the boring and confer over the opinion splitters, all in good heart and sometimes with a bit humour. JANUARY 2017 We’re fortunate to be in an industry where creativity has to be at the core of […]Read More Content[ed.]: January’s Best Branded Content
This Sunday the Atlanta Falcons meet the New England Patriots in Super Bowl 51. It’s one of the most-watched sporting events in the world (115 million Americans tuned in last year) and a place for brands to wheel out their most impressive, splashy TV commercials. According to Variety, Fox (the broadcaster that owns the rights […]Read More Are Brands Losing Faith in the Super Bowl?
We wrap up our celebration of the competition in Rio with a salute to one of the greatest competitors of all time, Emil Zátopek. The Czechoslovakian long-distance runner took home three golds at the 1952 games in Helsinki – in the 5,000 metres, the 10,000 metres and in the marathon. The final victory is the most […]Read More Z is for… Zátopek
Misty-eyed admiration surely welled in all of us watching a 13-year-old swimmer win her heat at this year’s games, or the 15-year-old Chinese diver demolish her competition in Thursday evening’s 10m final. But, it’s difficult too not to mix a tinge of jealousy into those emotions, when, at age 13, the majority of us were more […]Read More Y is for… Youngsters
Streaking. An act, in complete undress and usually at full sprint, that can be considered humorous or annoying, depending on how easily titillated, or indeed bummed out, the watcher is. While it can be liberating for the streaker, it’s certainly no free and easy matter at the biggest event in sport. In London at 2012, […]Read More X is for… X-Rated
It was a real shame that doping overshadowed much of the press leading up to this year’s games. Were the Russians going to be included, were they not? Week after week it seemed there was new evidence to suggest that they should and they shouldn’t. It was almost like watching a long rally at Wimbledon. […]Read More W is for… WADA