This is a post from PRISM’s Social Army – regular briefings on topics aligned to our business or close to our hearts. Today’s entry is from Ciaran Mulvihill from PRISM’s London office. Snapchat, the once quirky app for pulling funny faces, is now a Goliath in real-time consumer interaction. Its rise has been driven by 18-35-year-olds and […]Read More Will Snapchat kill TV sports coverage?
Content[ed.]: an overview of some of the latest and greatest in content creation. We applaud the benchmark breakers, berate the boring and confer over the opinion splitters, all in good heart and sometimes with a bit humour. JANUARY 2017 We’re fortunate to be in an industry where creativity has to be at the core of […]Read More Content[ed.]: January’s Best Branded Content
Could wearable tech be the key to Big Sam’s success? After the familiar tournament disappointment for English football, Sam Allardyce has been appointed as the new England manager. He inherits a squad of energetic young talent along with a bemusing legacy of slender spines when tournament pressure mounts. Talk about a ‘lack of passion’ is […]Read More THE FUTURE FOR ENGLAND: HEART, SOUL AND HARD DATA
2014: What a year! With the haze of Christmas excesses subsiding, now is a great time to think back to everything the PRISM team achieved around the world in 2014. What a year it was! We will remember 2014 for some great sporting events, especially the FIFA World Cup in Brazil. We were proud to […]Read More CELEBRATING 2014
You saw it, I saw it and based upon the statistics coming out of the social stratosphere, almost everyone on the planet saw it. Staff at the FIFA HQ are no doubt patting themselves on the back for having a digital World Cup like no other. The now famous #BRA vs #GER semi-final which resulted […]Read More Brazil 2014 – The Most Digital, Social and Ambushed World Cup Ever
THE MOST COMMERCIALLY SUCCESSFUL STARTING 11 The FIFA World Cup is in full flow in Brazil. Which players are commercially the most attractive for sponsors? Who has the most deals? We have researched the players and compiled the most commercially successful 2014 World Cup team. The absence of Zlatan is painful for Nike and Volvo because […]Read More THE MOST COMMERCIALLY SUCCESSFUL TEAM AT THE FIFA WORLD CUP
As the knock-out stages of the World Cup got under way this weekend it didn’t take long for those 12 yards to make their mark. Love them or fear them (I’m English so my feelings fall nearer the later!) penalty shoot-outs add an incredible layer of excitement, tension and definitiveness to football and major tournaments. Of […]Read More 12 YARDS TO GLORY – THE FIFA WORLD CUP