Sexy Samba Football

Say the words ‘sexy football’ and you can’t help but smile. The phrase, coined by the famously racy – down the touchline – Ruud Gullit, sums up perfectly the kind of football that FIFA World Cup watchers love to see. Full of flair and creativity; it’s football that anyone can appreciate – from the hardcore fan, to the casual, big-tournament-partaker.

2014’s World Cup is in Brazil, of course, so can we expect sexy samba styling to sweetly infuse this entire tournament? Will the Brazilian team be inspired to titillate further still by playing in front of their home fans?

From last nights opening victory against Croatia we can assume so, but with the African nations, Italy, Spain and Brazil owning the sexy football space, will there be any left over for the rest? Can Wayne Rooney even dance?

At PRISM, we’ve been lucky enough to enjoy plenty of sexy football. In 2011 we developed our own sexy football campaign with Gullit and other legends, around Ford of Europe’s UEFA Champions League sponsorship programme, called Feel Football.

Top amateur players from around Europe played-off to win places at a sexy football academy in Los Angeles, with Gullit as head coach. In groups representing their countries the players went head-to-head, and the following mini tournament was one of the highest calibre amateur football events we’ve ever hosted at PRISM. That’s saying something considering our long heritage in the sport.

Spain beat England 5-4 in a passion-filled final.

I hope we see that same seductive football style throughout this 2014 FIFA World Cup; from every group, in every game.


Simon Woollard
PRISM Global Creative Director

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Nike – At the nexus of sports entertainment

As anticipation of the FIFA World Cup reaches fever pitch I am struck by how Nike has moved from a brash outsider to an integral part of the game

True they are not an official sponsor and I am sure that someone at FIFA will proclaim that by not paying rights fees they reduce the funds available to distribute to needy federations around the world, but the entertainment value, media spend and pure hype is surely worth far more.

There are now many entry points for global companies wishing to align themselves with football as part of their marketing strategy but I am still surprised at just how many expensive campaigns seem to lack any understanding of what makes football fans tick. I like to think that at PRISM our 22 years of supporting Ford on their UEFA Champions League campaigns such as destinationfootball and Feel Football being on the ground at hundreds of matches throughout Europe at some of the great Stadiums (and some of the not so great!) in all weathers and working with top talent such as Mourinho, Vieira, Keane, Gullit, Zlatan and Iniesta has, like Nike, ingrained in us this insight and understanding of football as sports entertainment and how to connect with fans through the world.

Here is a look at some of our UEFA Champions League work throughout the years: 

Enjoy the show!

Brian Greenwood
Managing Director, PRISM Americas

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