PRISM has racked up seven shortlisted entries for this year’s coveted European Sponsorship Association Excellence Awards – more than any other agency or brand.
PRISM’s work for SUBWAY on the Helping Hearts Family 5K Run series is shortlisted for both the Community Sponsorship Award and the Mass Participation Sponsorship Award, while PRISM’s campaign to promote SUBWAY’s partnership with Liverpool FC is shortlisted for the Sport Sponsorship Award.
PRISM, as part of WPP Team Aston Martin, had the launch of the unique hyper-car AMRB-001 shortlisted for Best Newcomer to Sponsorship, and PRISM’s INFINITI Engineering Academy is shortlisted for Best Use of Sponsorship across Multiple Markets. The Global Celebrity Index, a proprietary evaluation tool created by PRISM, is shortlisted for Best Use of Innovation in Sponsorship.
PRISM has always used industry-leading talent development tools to ensure rapid development and continuous learning for every level of its staff. The latest edition, “PRISM’s Talent Optimiser”, has been shortlisted in a special category for ESA’s Best Professional Development Programme.
“The competition across Europe amongst sports marketing agencies is quite fierce,” said Steve Madincea, Founder and Group Managing Director of PRISM. “Therefore to be recognised by some of the most talented professionals in the industry in seven different ESA excellence award categories is quite humbling. But, as everyone at PRISM knows, this merely places the bar for future client projects that much higher.”
The European Sponsorship Association Awards recognize brands, agencies and sports rights holders for outstanding work in the field of sports sponsorship. The Excellence Awards are a showcase for best-in-class campaigns covering the entire spectrum of sponsorship disciplines, from arts and culture sponsorship to sports to television, live music events and media sponsorship.
Winners will be announced at a ceremony in London on Thursday, February 9, 2017.