V is for… Visitors


Like any big sporting event, the host nation forks out a great sum of money to try and lift the bar even higher than it was set four years prior. And, this year, Rio hasn’t disappointed. The carnival atmosphere is unrivalled and every event you watch on TV, you wish you were there at the stadium.

So, how many people will actually descend on the golden Copacabana beaches or step foot inside the beautiful Maracanã? Reports suggest a staggering 500,000 foreign tourists will touch down in Rio and enjoy the action live (probably with a fresh, cold Caipirinha – know what I mean?!).

The influx of tourists can only do wonders for the stuttering Brazilian economy and, even more interesting is AirBnB launching its first major sponsorship at this year’s games. They’ve capitalised on travellers looking for a place to the rest their heads – a very neat partnership, we’re sure you’d agree.


PRISM LinkedIn: http://linkd.in/1kdjyrg
PRISM Twitter: https://twitter.com/PRISM_Worldwide
PRISM Instagram: http://instagram.com/prism_team

Illustration by Audrey Manlot (Instagram:@a.mamlok, Tumblr:mamlok.tumblr.com)


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