AMSTERDAM, 26th April 2016 – A new pan-European activation campaign for Mazda Europe is the first major win for PRISM Amsterdam as it embarks on a bold new direction and new identity.

The PRISM Amsterdam team were instrumental in global brand activation agency PRISM’s creation of the new ‘Friends of MX-5’ campaign for Mazda Motor Europe. The Mazda Friends of the MX-5 campaign kicked off earlier this month in Barcelona, Spain, reflecting the Amsterdam agency’s broader European focus.

PRISM Amsterdam is the new identity for the pioneering Dutch sports marketing agency formerly known as Trefpunt-PRISM.

PRISM Founder and Group Managing Director Steve Madincea said: “PRISM Amsterdam gives us even more assets to serve clients across Europe and it is great to see clients recognising this winning combination. A perfect example is the creation of this new lifestyle campaign for Mazda Europe. It is emblematic of the potential we saw in reshaping the Amsterdam operation for the future. We’re now in full swing with the Amsterdam team leading the Mazda activation with key support from the rest of our network. There’s much more to come in the form of new clients and new partnerships in Amsterdam we will be creating.”

The new identity is the ultimate step in a strategic alliance formed in 2013 with sister WPP agency PRISM to create a broader international focus and infuse deeper digital integration into all client projects. This collaboration becomes visible in the new name for the Amsterdam based office founded more than 35 years ago as Trefpunt by Dutch sports marketing icon Frank van den Wall Bake.

Annemarie Pompen and Jordy Halapiry, who have led the Amsterdam operation for several months during the transition, will continue in their office leadership roles under the new identity.

“The opportunity is greater than ever to empower brands through activation and especially via sports. It’s the playing field that has changed and grown bigger for us. Of course we are also aware of our collective responsibility to care for the unrivalled heritage of Trefpunt as we pursue the exciting future in Amsterdam as part of the International PRISM network,’’ said Halapiry.

Rich Amsterdam history
Madincea paid homage to Trefpunt’s accomplishments and their legacy for PRISM Amsterdam: ‘’We’ve inherited a tremendous heritage of consistently doing great work for brands in the Netherlands. Holland Heineken House, Unilever with the KNVB & NOC*NSF partnerships, Essent in speed skating and football, and Rabobank in cycling are just a few examples. Our mission is to build on that national reputation by augmenting it with more international activities and global synergies for PRISM Amsterdam to aim even higher in the future. Our commitment to the Dutch market – and beyond – is strong.”

Frank van der Wall Bake, who started Trefpunt in 1978 and is now an independent industry consultant, commented, “After meeting with Jordy, Annemarie and Steve I was excited to learn about their future plans and I am confident the tremendous heritage of Trefpunt will be looked after appropriately by these outstanding PRISM leaders.”

Halapiry added: “This fresh international perspective allows our current domestic projects like our Tata Consultancy Service activation around the TCS Amsterdam Marathon and Delta Lloyd’s ‘Optimist on Tour’ campaign to benefit even further from our expanded activation perspective and new digitally led elements we can now offer.”

Over PRISM: PRISM is your global activation partner with specialities in Public Relations, Sports Marketing and content creation and placement. We’re driven to deliver, from strategic insight to spirited execution, with an ethos of Intelligent Activation. We “work global and act local” with our offices in Asia-Pacific, Europe, United Kingdom and North America. For more info please visit:

Voor meer informatie over PRISM Amsterdam:
Steve Madincea (+44 207 711 6850)

Annemarie Pompen (+31 6 483 588 94)

Jordy Halapiry (+31 6 523 861 85)

Download Press Release:
2016-04-26 Press Release – PRISM Amsterdam – Final


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