2014: What a year!
With the haze of Christmas excesses subsiding, now is a great time to think back to everything the PRISM team achieved around the world in 2014. What a year it was!
We will remember 2014 for some great sporting events, especially the FIFA World Cup in Brazil. We were proud to bring to life Regaine’s World Cup sponsorship with an award-nominated activation in the UK.
2014 also marked the end of an era for Ford’s 22-year partnership with the UEFA Champion’s League which PRISM has activated from the very beginning. The Lisbon final was a proud moment helping launch the iconic Ford Mustang into Europe. It was a culmination for our football crazy activation team that was in action across Europe throughout the season providing Ford and their customers an unforgettable journey.
Our Football business grew throughout the year as we began working with SUBWAY and their official partnership with Liverpool Football Club. Expect some fun things in 2015 from that.
Our Amsterdam team was busy not only helping Dutch insurance company Delta Lloyd Group ramp up its association with sailing, but also hosting another successful Heineken House at the Sochi Winter Olympics. Earlier in the year PRISM’s Olympic Games heritage was further boosted by assisting Bridgestone to secure a deal with the International Olympic Committee (IOC) through to the 2020 Tokyo Games.
Our award winning work in Formula One continued around the globe at all the F1 races for clients as varied as Dell Caterham and Infiniti Red Bull Racing. This great work culminated in a “”November to Remember” when our teams created and executed high profile activations in Austin and Dubai for Infiniti.
Our Global Content Network continues to set the industry standards for storytelling and story selling and this year played a leading role in a global product launch for Nissan with amazing events in Thailand.
I hope you will enjoy our 2014 highlight reel which is on our new for 2015 web-site.
But now the immortal words of Liverpool FC legend Steven Gerrard ring true: ‘We go again!’
With some fantastic new clients already on board, we’re fired up to make the PRISM 2015 highlight reel even more action-packed.
Until then, from me and the entire PRISM team, we hope you have a successful year too!
Founder & Group Managing Director at PRISM
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