Say the words ‘sexy football’ and you can’t help but smile. The phrase, coined by the famously racy – down the touchline – Ruud Gullit, sums up perfectly the kind of football that FIFA World Cup watchers love to see. Full of flair and creativity; it’s football that anyone can appreciate – from the hardcore fan, to the casual, big-tournament-partaker.
2014’s World Cup is in Brazil, of course, so can we expect sexy samba styling to sweetly infuse this entire tournament? Will the Brazilian team be inspired to titillate further still by playing in front of their home fans?
From last nights opening victory against Croatia we can assume so, but with the African nations, Italy, Spain and Brazil owning the sexy football space, will there be any left over for the rest? Can Wayne Rooney even dance?
At PRISM, we’ve been lucky enough to enjoy plenty of sexy football. In 2011 we developed our own sexy football campaign with Gullit and other legends, around Ford of Europe’s UEFA Champions League sponsorship programme, called Feel Football.
Top amateur players from around Europe played-off to win places at a sexy football academy in Los Angeles, with Gullit as head coach. In groups representing their countries the players went head-to-head, and the following mini tournament was one of the highest calibre amateur football events we’ve ever hosted at PRISM. That’s saying something considering our long heritage in the sport.
Spain beat England 5-4 in a passion-filled final.
I hope we see that same seductive football style throughout this 2014 FIFA World Cup; from every group, in every game.
PRISM Global Creative Director